The world of original fragrance with distinct scents in Saigon has just welcomed a new address, ViinRiic Niche Perfume Boutique. On the occasion of opening, this leading niche perfume mecca in Vietnam also brought three world famous luxury perfumers to Vietnam: Amouage, Liquides Imaginaires and Atelier des Ors.
Inside the original fragrance world at Viinriic
Perfume lovers in Vietnam are no stranger to the concept of niche perfumery as well as The world of original fragrance Viinriic. The constant movement of the market and famous perfume collectors such as MC Tran Thanh, singer Thu Minh, Miss Thu Hoai … help many scent lovers know many luxury brands that are supposed to be luxury brands. only to serve the elite.
In fact, niche perfumes are fragrances that are produced in limited quantities, with premium ingredients, and crafted by hand. Those who are attracted and willing to pay for expensive niche perfumes are not only materially wealthy but also have a passion for creativity and are willing to try different scents.
Born in 2015, ViinRiic Niche Perfume is a pioneer brand in the business of official niche fragrances. Currently, the original fragrance world ViinRiic is exclusively distributing more than 30 international niche perfume brands in Vietnam. Among them is the perfume brand that is considered the most expensive in the world, Roja Parfums. ViinRiic is the only representative of this incense house in Asia.
Niche perfumes are scents that are produced in limited quantities, with premium ingredients, and crafted by hand. Those who are attracted and willing to pay for expensive niche perfumes are not only materially wealthy but also have a passion for creativity and are willing to try different scents.
Does the Middle East remind you of anything, other than the shops bearing the “Dubai perfume” brand that are sold all over Vietnam? Sparkling silver-plated gold-plated perfume bottles, inside are long glass bars connecting the lid of the perfume bottle. People use perfume by dabbing the glass tip on the skin that needs to be marinated and fragrant. That is the traditional way of using perfume of the land of a thousand and odd stories.
It is not only in Vietnam that there is a rich brand of Dubai perfume. In fact, in the rich Middle Eastern countries themselves, there are also countless perfume shops of this type. So we see, the oil land is not only rich in fairy tales, but also rich in natural ingredients such as roses, sandalwood, agarwood, frankincense, musk… Completely different from the Western style. Here, each scent is bold and local. Each scent is literally like a story, an adventure, unpredictable, full of surprises, without end.
In 1983, in Oman, Amouage was born, a fragrance project of a prince of the Middle East, with the aim of preserving the tradition of Arabic aromatics and integrating the Middle Eastern aromatic world with a French fragrance style, help the outside world understand more about the East. Basically, Middle Eastern perfume bottles are extremely … floral and diverse in design, sometimes making people feel cumbersome. Amouage realized that and unified the design of its scent form from the famous design icons of Oman.
Women’s perfume bottle made of square glass, above is a metal semicircle cap, with sparkling Swarovski stones. The female Amouage jar is a typical design of the Middle Eastern culture and spirit, namely the famous Ruwi palace-church in Muskat, Oman. One can have a lot of perfume bottles of Middle Eastern origin with a temple appearance, however, no perfume bottle has a distinctive and eye-catching shape like Amouage women’s perfume bottle. And of course, matching its traditional and fancy looks, each Amouage scent makes a remarkable and unmistakable impression in the world of fragrance.
Before becoming popular and adapted into a memorable jewelry of modern humans, scent was rare and sacred, carrying the responsibility of connecting mortals with gods. Authentic, flighty, aloof, instinctive, and unexpected, Liquides Imaginaires’ aromatic creations are delightful and different in that way.
Born in Paris in 2012 by David Frossard and Philippe de Méo, both are passionate about travel, history, culture. Sharing inspiration for the essence of scent, David and Phillipe created the aromatic world of Liquides Imaginaires.
The source of scent is the means of connecting humans with the spirit world. The scent begins with fire, but it turns into smoke. The thin, mysterious smoke that penetrates through captures the dreams of people and respectfully sends them to the gods. Humans gradually develop, scent gradually crystallizes into many different formats. Perfume was born, the original purpose was nothing but for mankind to be surrounded by scent. The scent symbolizes the presence of the Almighty. Humans feel at peace, protected by that scent.
That is the original mission of perfumery. And Liquides Imaginaires was born to accompany scent lovers back to that peaceful and culturally rich fragrant shore. However, without cliché, the aromatic creations of Liquides Imaginaires have a very interesting and new way of interacting with the religious-historical-geographic category.
As soon as they appeared, with a different appearance, special scent concept, the aromatic creations of Liquides Imaginaires quickly surprised and created attraction. Scent lovers, besides the sensual, or hi-tech, or avant-garde fragrance inspirations, also love the perfume bottles that carry the sacred mission – purification.
Atelier des Ors
France has always been the cradle of romantic, beautiful, and joyful scents. Layer by layer, layer by layer names appear, shine, and then fade away. People have not had time to be sad, but they are happy again, because France never cools off its fragrance. And those who love scents, do not have the time or opportunity to look back at the past, when right in front of their nose, there is always a forest of fragrant flowers waiting to be bloomed and decided. That’s why, in France, people don’t have the opportunity to smell bad.
Atelier des Ors (AdO) is an independent French perfumery, born in 2015, at its most brilliant and sublimated stage. AdO is beautiful, sparkling and eye-catching. The perfume bottle is finished firmly, inside there are golden “flying” flakes floating around. Spraying AdO on the skin, one sees a sparkling scent.
With the “ambition” of a French fragrance renaissance, which is becoming slow and mundane, AdO’s aromatic creations are journeys rich in pleasure, surprise, emotion, and unforgettable. .
ViinRiic Niche Perfume has a private scent consultation appointment service
In the European and American market, distributors do not sell niche perfumes according to the mass model but design luxurious, stylish and sophisticated boutiques. In the UK, visitors to Harrods’ Roja Dove perfume shop have to pay between £150 and £200 for every hour of listening to a scent expert explain and tell a story.
But when you step into ViinRiic Niche Boutique, you will have a different lifestyle experience and luxury scent, completely free. ViinRiic will arrange a scent expert to guide and tell scent stories within an hour. From that conversation, the scent expert will partly understand your personality, psychology, and preferences to give appropriate scent advice.
Eric Tran – The man behind the original fragrance world ViinRiic
Born in Nha Trang, Eric Tran studied Economics – Accounting, then moved to live and work in Belgium for more than 10 years. He has researched and studied in depth perfumery and Pilates sport in Belgium and Europe.
Read more articles about Eric Tran here.
Returning to Vietnam, he founded the Pour Vous – Pilates Center Yoga and Spa specializing in Pilates training and training in 2011, currently has 3 branches in Ho Chi Minh City, very popular with entertainers and celebrities. favored by business people.
ViinRiic Niche Perfume is a brand specializing in high-end niche perfumes – the world of original fragrance founded by Eric in 2015 with its own appointment model. Currently, ViinRiic Niche Perfume has 3 branches in Ho Chi Minh City, owning over 30 leading niche perfume brands in the world such as Roja Parfums, Aaron Terence Hughes, Atelier De Ors, Francesca Bianchi, Unum, Boadicea The Victorious, Mendittorosa…
Store 1: ViinRiic Gallery
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Store 2: ViinRiic Le Loi