The niche perfume mecca – Why break with the space and spirit of GenZ?
ViinRiic Galeries De Parfums was born in 2015, is a professional and sustainable destination for serious and thorough scent collectors in Vietnam in particular, throughout Asia and globally in general. The appearance of ViinRiic is an important mark for the perfumers, elites and lovers of high-end perfumes in Vietnam, because until now, this is the first and only perfume boutique that carries the true essence. spirit and experience niche perfumes – international indie, completely professional and safe, as we call it, 100% authentic, also a place that offers a unique and different shopping experience value, and the most reliable in Vietnam. Perfume collectors and civilized shoppers favor ViinRiic as a scent mecca in Vietnam.
Not stopping at bringing unique, high-class and regular fragrance creations, ViinRiic enhances the experience with very “strange” store design languages. Overcoming the traditional high-end physical stores with “bar” or “lab”, ViinRiic has brought customers a sense of glamor with designs that break the stereotype of a store.
This summer, following the success of ViinRiic Saigon Center, the mecca of niche fragrances is present at Vincom Center Dong Khoi, the most upscale, bustling and youthful shopping destination in Saigon. Here, a very GenZ-style Avent Garde store with gray-blue brick walls, prioritizing GenZ scents in the central location such as EX NIHILO, Aterlier Materi, Histoires De Parfumes,… accompanied by incense houses. Niche is being loved the most like Roja, Amouage, .. still has separate corners very luxurious bold ViinRiic color.
Sharing about the GenZ style in this new store, Eric Tran – one of the two founders of ViinRiic shared:
“We often understand that GenZ is something that breaks through, exceeds limits, overcomes barriers or a norm that people have always thought is unchangeable. Then ViinRiic – Vincom Dong Khoi broke the stereotype of an ordinary physical store, a well-organized counter that people or high-class customers often see. We take inspiration and use block bricks to break the stereotypes about this popular material and put it in the right place to make it useful, beautiful, and luxurious.
Like big brands, from fashion, jewelry, etc., GenZ’s customer file has been paid a lot of attention and even studied deeply to exploit strongly. ViinRiic too, has also changed its approach with a different design language, a niche, more chill, more trendy perfume shop that catches up with the trend. GenZ and ViinRiic aim to not only be selected brands for distribution, but also change visually.
GenZ will eventually grow up to be an “adult”, so ViinRiic always keeps the core of the store in accordance with the luxury standards and GenZ spirit which is the approach, design, style, experience … “.
And keeping the ViinRiic spirit intact, scent lovers can book an appointment for personalized and thoughtful scent talks with the scent experts of the aromatic mecca. Besides, you can also freely visit the system of high-end perfume shops of ViinRiic at the 2 ends of Saigon and Hanoi, a total of 6 destinations, to actively explore and discover for yourself the mornings. creating a fragrance with a distinct “signature” mark. Full of all the world famous fragrance names gathered, but at each ViinRiic boutique, you will have a different experience, because each fragrant mecca has its own unique design language.
Maintain the spirit of Niche perfume in the heart of Saigon
Located in the center – the heart of Saigon, ViinRiic Vincom Center attracts and connects us with its creative and individual design language. The sight-smell is touched and prompted, and the fragrance lover officially “lost” in the scent mecca.
Many people ask the question, if you put niche perfume in a crowded commercial center like Vincom: will the commercial part lose the niche spirit?
The answer is no. Because even though it is very GenZ or located in a crowded place in the heart of Saigon like Vincom Dong Khoi, ViinRiic still has a very private, discreet and separate corner.
At this unique and professional fragrance space, leaving behind the old-fashioned concepts of fragrance and “uniform”, we have the opportunity to enjoy aesthetic fragrance creations from talented international fragrance artists such as Atelier. Materi, Pierre Guillaume, Jovoy Paris, Affinityence, Histoires De Parfums… Sure, it’s the same scent, but the niche perfumes that ViinRiic collects and chooses for you will be very different. In the mecca of scents, we will go from surprise to surprise, never running out of inspiration, because perfumes are not only fragrant, but also rich in cultural and emotional stories.
From the time it was born until now, 8 years later, the founders of ViinRiic are still constantly moving to experience and connect talented global perfume artists, with the aim of collecting brands. Valuable scents such as Roja Parfums, Clive Christian, Les Liquides Imaginaires, UNUM, Matiere Premiere… to enrich the fragrance collection of Vietnamese lovers. ViinRiic has long become a culturally and aesthetically rich check-in point not only for scent lovers, but also for all those with a travel preference who have the opportunity to visit Vietnam.
The mecca of niche perfume scents will meet you in the peak of July, summer 2022 at the newest and most stylish destination: ViinRiic Vincom Center.
Store 1: ViinRiic Gallery
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Store 2: ViinRiic Le Loi