The world of different scents in Saigon, ViinRiic Niche Perfume Boutique, has just welcomed a third address in the center. On the occasion of its grand opening, this mecca of Vietnam’s leading perfume address also presents three representatives of world famous faraway perfumes: Amouage, Liquides Imaginaires and Atelier des Ors.

Viinriic Niche Perfume: The niche perfume mecca in the heart of Saigon

Perfume lovers in Vietnam are no stranger to the concept of niche perfume. The constant movement of the market and famous perfume collectors such as MC Tran Thanh, singer Thu Minh, Miss Thu Hoai … help many scent lovers know many luxury brands that are supposed to be luxury brands. only to serve the elite.

Viinriic Niche Perfume: The niche perfume mecca in the heart of Saigon
Viinriic Niche Perfume: The niche perfume mecca in the heart of Saigon

Completely separate from the messy space of unfinished works and the bustle of Le Loi street, when entering the ViinRiic Niche Perfume store with rustic design, the followers of “fragrance” will seem to be mesmerized. or by the scents and stories that this place has to offer.

In fact, niche perfume is a fragrance produced in limited quantities, with premium ingredients and French craftsmanship. Those who attract and are willing to pay for red perfume are not simply material rich, but more importantly, they have a passion for creativity and are willing to experience special scents.

Born in 2015, ViinRiic Niche Perfume is a pioneer brand in the field of official niche perfume business. Currently, ViinRiich is exclusively distributing more than 30 international niche perfume brands in Vietnam. Among them is the perfume brand that is considered the most famous in the world Roja Parfums. Currently, ViinRiic is the only representative of this fragrance line in Asia.

With the desire for customers to experience each scent in turn from beginner to higher levels, after listening to the story of familiar niche perfume scents, the guests will be invited to step into the last room of the hotel. The store, where the “crystals” of the niche perfume world are waiting to be discovered and experienced by experienced people – Roja Parfums.

ViinRiic Niche Perfume and special service model

Founded by Eric Tran in 2015, ViinRiic Niche Perfume – a brand specializing in high-end niche perfumes operating with its own appointment model. Currently, ViinRiic Niche Perfume has 3 branches in Ho Chi Minh City, owning over 30 leading niche perfume brands in the world such as Roja Parfums, Aaron Terence Hughes, Atelier De Ors, Francesca Bianchi, Unum, Boadicea The Victorious, Mendittorosa…

Mr. Eric Tran – founder of ViinRiic Niche Perfume is introducing and telling guests about the story of scents at the press conference on August 29, 2020.

This model is not commercial, while helping to elevate perfumery to a new level. In the European and American market, distributors do not sell niche perfumes according to the mass model but design stylish and sophisticated luxury boutiques. In the UK, a visit to Harrods’ Roja Dove perfume shop costs between £150 and £200 per hour listening to a scent expert explain and tell a story. When you step into ViinRiic Niche Boutique, you will have different experiences in lifestyle and luxury scents, with free consultation. ViinRiic will arrange a scent expert to guide and tell scent stories within an hour. From that conversation, the scent expert will partly understand the customer’s personality, psychology, and preferences to give appropriate scent advice.

Mr. Eric Tran shared about the chance that ViinRiic became the exclusive distributor of Roja Perfums in Asia as well as answered questions during the press conference.

A great place for “fragrance” believers to discover the world of luxury scents in the heart of Saigon

In the launch of the third store located at 104 Le Loi, District 1 of the center of Saigon, ViinRiic Niche Perfume also brought three world famous perfumers, Amouage, Liquides Imaginaires and Atelier des Ors.


Basically, Middle Eastern perfume bottles are quite rich in design, sometimes making people feel quite cumbersome. Amouage realizes that and unifies the design of the form with the scent to bring out the distinctive and eye-catching beauty of Oman. The perfume bottle is crafted from glass with a square shape, topped with a metal semicircle cap, with a sparkling Swarovski stone, representing the Middle Eastern culture-spirit, namely the palace – The famous Ruwi church in Muskat, Oman. And of course, matching its traditional and fancy looks, each Amouage scent makes a remarkable and unmistakable impression in the world of fragrance.

Figment Man Amouage

Blacken Man Amouage

Dia Man Amouage

Beloved Man Amouage


The fragrance world Liquides Imaginairesa was born in Paris in 2012 by David Frossard and Philippe de Méo – two souls who are passionate about movement, history, culture and especially share the same inspiration about the essence of scent. Liquides Imaginaires was born to accompany scent lovers back to that peaceful and culturally rich fragrant shore. However, without cliché, the aromatic creations of Liquides Imaginaires have a very interesting and new way of interacting with the religious – historical – geographical categories.

As soon as they appeared, with a different appearance, special scent concept, the aromatic creations of Liquides Imaginaires quickly surprised and created attraction. Fragrance lovers, besides the sensual scents, or hi-tech, or avant-garde, also love the perfume bottles that carry the sacred destiny – purification.

Beaute du Diable Liquides Imaginaires

Desert Suave Liquides Imaginaires

Tumultu Liquides Imaginaires

Bello Rabelo Liquides Imaginaires


Atelier des Ors (AdO) is an independent French perfumery that was born in 2015, and is at its most brilliant and sublimated stage. AdO is beautiful sparkling and eye-catching. The perfume bottle is finished firmly, inside there are golden “flying” flakes floating around. Spraying AdO on the skin, one sees a sparkling scent. With the “ambition” of a French fragrance renaissance, which is becoming slow and mundane, AdO’s aromatic creations are journeys rich in pleasure, surprise, emotion, and unforgettable. .

Atelier Rivera Lazuli Des Ors

Atelier Crepuscule Des Ames Des Ors

Atelier Lune Feline Des Ors