founder of jeroboam paris – the story
origino is a base composed of a cocktail of musks, Invented by the independent perfumer Vanina Muracciole. This “ball of musks” concentrated into a perfume extract marks nothing less than a new beginning: for François Hénin, the founder of Jovoy perfumes and boutiques, it is the origin for creating a new olfactory universe: “What was nothing more than a creative olfactory exploration, a game between Vanina and me, led to the genesis of a completely new brand.” Very quickly, the pieces of the puzzle fell into place; at firstit was similar to a word game, in the form of advertising slogans.
A 30ml flacon named after a three-liter bottle : Jeroboam embodies ?
Exactly the kind of contrast François Hénin favors. origino and the other perfumes inspired by it are so singular and intense they needed a bottle that measured up to the project. The name came quite naturally. It simply fits.
Perfume is a weapon for those who know how to use it.
For François Hénin, the decision to offer perfume in its most potent concentration – its purest expression – came naturally. There is something noble about an extract: it is tailor-made to leave a memorable impression in its wake. This makes it the ideal concentration for those possessed of aflirtatious, provocative nature and strong character, for they understand that perfume is a weapon.