matiere premiere parfums

In 2016, Aurélien Guichard together with his family founded a Rose Centifolia organic farm (Ecocert®) in the Grasse region.

He is the only Perfumer to own and produce his own Rose Centifolia.

Following a family and regional know-how, he cultivates thousands of Roses on an exceptional terroir, recognized as Intangible Cultural Heritage of Humanity by UNESCO in 2018.

«Growing our own Rose is a way to reconnect with the essence of the work of a Perfumer: creating the fragrance itself, but also supervising the quality and production methods of the raw material.»

Aurélien Guichard, Founder and Creative Perfumer, MATIERE PREMIERE