matiere premiere parfums
Aurélien Guichard shares the creation process of his own fragrance house MATIERE PREMIERE
Our flower farm
founder by perfumer – matiere premiere
our rose centifolia farm in grasse
In 2016, Aurélien Guichard together with his family founded a Rose Centifolia organic farm (Ecocert®) in the Grasse region.
He is the only Perfumer to own and produce his own Rose Centifolia.
Following a family and regional know-how, he cultivates thousands of Roses on an exceptional terroir, recognized as Intangible Cultural Heritage of Humanity by UNESCO in 2018.
«Growing our own Rose is a way to reconnect with the essence of the work of a Perfumer: creating the fragrance itself, but also supervising the quality and production methods of the raw material.»
Aurélien Guichard, Founder and Creative Perfumer, MATIERE PREMIERE