profumum roma

Commerce evolved, together with perfumery market. Globalization and standardization encumbered. The Durante siblings are no longer at their ease in such a context. They feel manipulated and no longer free in their own work. In 1996 they create “PRO-FUMUM ROMA” but this is a different story…

What you are now holding in your hands is a fragment of this story. If you visit Sant’Elena, and walk past the big bronze statue resembling a knife grinder, please stop for a while. There lay our roots.

Paolo Fadelli for Giuseppe, Luciano, Maria e Felice Durante