Profumum Roma is probably the most famous contemporary Italian niche perfumery and is loved by scent lovers around the world.
the creator perfume
Commerce evolved, together with perfumery market. Globalization and standardization encumbered. The Durante siblings are no longer at their ease in such a context. They feel manipulated and no longer free in their own work. In 1996 they create “PRO-FUMUM ROMA” but this is a different story…
What you are now holding in your hands is a fragment of this story. If you visit Sant’Elena, and walk past the big bronze statue resembling a knife grinder, please stop for a while. There lay our roots.
Paolo Fadelli for Giuseppe, Luciano, Maria e Felice Durante